SugarCRM White Papers
What is CRM and
What Can It Do For Your Business?

Customer Relationship Management is not only important to your business...
It is your business.

If you have customers, then the relationship that you and your team maintain with them is perhaps the single most important factor to success in your business. You may not realise it but you already do CRM. Every time you send an email, hold a phone call, schedule a follow up, attend a meeting, send a quote or proposal, you're already managing your customer relationship.

To understand the difference that our approach to CRM can make to your business, it may be helpful to understand our definition of CRM. For us, CRM is a strategy for making sure that every single time one of your team engages with a customer or prospect that the interaction always enhances your relationship with the customer.

The truth is that your customer relationship remains the key to your profitability. We believe that this definition gets us to the heart of the matter, CRM allows you to "Engage Better and Earn More".

This free e-book covers what CRM actually is, why you need it and what it can do for you and your customers. Learn how our simple philosophy can lead to a simple, effective, and affordable CRM strategy underpinned by a professional CRM solution.

Businesses that understand and implement an approach like this, through their marketing, sales and customer service channels and who also use appropriate tools to manage that approach grow in a consistent and predictable manner.

What is CRM and What Can It Do For Your Business

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