Customer Relationship Management (CRM) is a term given to the process of managing your relationship with your customers...better.

But what does that mean in practical terms? How does it improve your business? How does it add value and increase your bottom line?

This article will walk you through how a CRM solution, such as SugarCRM, fits within your organisation and how it benefits you, your staff, your customers and ultimately your profitability.

It covers:

• Managing Leads
• Qualifying and Converting Leads
• Managing Opportunities
• Keeping track of Activities
• Management Reporting and Forecasting
• Summary of the Benefits

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