SugarCRM – Creating Customer Experts

The philosophy that sets SugarCRM apart

About the White Paper

Fundamentally, CRM is about enabling businesses to build deeper and longer term customer relationships – that is, enabling businesses to optimise the point of one-to-one customer engagement. Focusing on the point of one-to-one customer engagement departs significantly from the historic focus on business process, forecasting, and internal management of the sales team. It necessitates that CRM software ultimately addresses the needs of the user who interacts with the customer, the needs of the customer who interacts with the business, and the consistency of that interaction.

This White Paper looks at how the world of CRM is changing. More importantly, it looks at how the software which supports Customer Relationship Management is also having to change. Discover why SugarCRM’s philosophy is different and how the focus on “Every Customer, Every User, Every Time” can help you to the create your own brand of Customer Experts.

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