Webinar Schedule

Combine the power of Lead Forensics with Sugar On-Line Webinar – Thursday, 5th November, 4pm Imagine the future of lead generation integrated seamlessly with your CRM to empower your sales team and supercharge your marketing campaigns. Real-time leads. Rich data intelligence. All in one place. Presented by Lead Forensics’ James Clarke and The Sugar Refinery’s Nick Holt we will be covering: Google’s Zero Moment of Truth How Web Visitor Information can help you influence the Buying Decision Integrating Web Visitor Identification into Sugar CRM Effective Sales Cycles and using Sugar CRM A live demonstration of Lead Forensics and SugarCRM, working together, seamlessly This webinar has limited places, so register now to reserve your place and we’ll see you there. This Webinar has...[Read in Full]

Are your Sales and Marketing Teams on the Same Page?

Growth in your business fundamentally depends on the effective hand-over of leads from Marketing to Sales. Marketing want to be generating good quality leads and  Sales want to be closing those deals. That’s been the way for at least a century – but amazingly, for too many organisations, this seems to be a really hard nut to crack. There’s an old joke in marketing that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That joke was made by John Wanamaker, a US department store owner. It still seems relevant today, yet John actually died in 1922. How can it be that that so little progress has been made in a hundred years? All too often, we hear tales of woe from Marketing along the lines of: “We’re passing Sales loads of leads – what do they do with them?” “I know it was a quality lead – we met at an event!” “And why is our customer data spread over so many spreadsheets – all in different formats, with no segmentation?” Similarly, Sales also have their own complaints: “I am not hitting target because Marketing do not provide enough leads” “The leads I do get are of poor quality – they are just not sales ready” “I am meant to be spending my time selling – not entering data into a system” Surely with all the progress we’ve made through an industrial revolution, a manufacturing revolution and an IT revolution, it shouldn’t still be this way? Of course it doesn’t – you can bet your bottom dollar that Larry Page over at Google or Jeff Bezos over at Amazon don’t...[Read in Full]

Scanning Business Cards into Sugar

It’s still one of the biggest barriers to CRM adoption – nobody likes typing in information if they don’t have to. It often takes more time than it should and is prone to human error. As a result, information gets locked away in silos such as ‘the inbox’, the ‘conference attendee list’ and the ‘drawer full of business cards’. Of course, this means that the business loses sight of these valuable prospects – just when a relationship was beginning to develop. Business Card Scanning Machines A few years ago, business card scanning machines were all the rage. Drop in a stack of business cards and the machine will churn out a comma separated file ready to import into your SugarCRM system. This is great in theory but in reality, companies rarely issue each and every employee a card scanner. Sales  people won’t usually want to pass that stack of fresh business cards over to someone else to process after a successful conference exhibition. There must be an easier way to get business card information promptly into Sugar? There is and,  as the saying goes, there’s an app for that. SugarCRM Business Card App I confess that even as a Sugar reseller and a big CRM evangelist, the one thing that really irks me about all CRM solutions is how long it takes to copy information from either a business card, a spreadsheet row or an email signature and turn it into a populated lead in the CRM. The amount of time wasted tabbing back and forth copying and pasting is ridiculous. If you’ve got 10,000 contact records in your CRM and it...[Read in Full]