Understanding the Sales & Marketing Challenge…
Sales“I am not hitting target because Marketing do not provide enough leads” “The leads I do get are of poor quality – they are just not sales ready” “I am meant to be spending my time selling – not entering data into a system”
Marketing“We’re passing Sales loads of leads – what do they do with them?” “I know it was a quality lead – we met at an event!” “And why is our customer data spread over so many spreadsheets – all in different formats, with no segmentation?”
Sales and Marketing can work together – they just have different needs…
Sales and Marketing – Reinvented
Sugar by SugarCRM and Act-On’s Marketing Automation Solutions
Sugar offers the most innovative, flexible and affordable CRM in the market and delivers the best all-around value of any CRM. By breaking down departmental silos, and giving every customer-facing employee the tools they need to be more effective every day – Sugar provides a unique value and return on investment not seen in other CRMs. Only Sugar allows organisations to build truly automated end-to-end processes that help businesses focus on what matters most: making every customer relationship extraordinary.
What is CRM?
Customer Relationship Management is a technology and system that sustains sales, marketing and customer service activities. It is designed to capture and interpret customer data, both structured and unstructured, and to sustain the management of the business side of customer related operations. CRM technology automates processes and workflows and helps organize and interpret data to support a company in engaging its customers more effectively .
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.
What is Marketing Automation?
Marketing automation is a technology platform that helps organisations manage marketing efforts across multiple digital channels, automate manual processes, track and score results.
Seamless Marketing and Sales Integration
Reinventing Sales and Marketing can bring huge benefits…
You are up to nine times more likely to convert a web lead if you can follow-up within five minutes. Sugar notifies of every lead assignment.
82% of the customers you lose will go because 'you do not care about them' - ensure your team delivers excellence in every customer facing transaction,
80% of sales will involve at least five calls after the first meeting. Sales automation delivers operational effectiveness.
55% of business owners state 'ease of use' is the most important feature. Sugar's unique interface increases CRM adoption.
Well nurtured leads make 47% larger purchases - linking the marketing and sales funnels increases revenue.
30% of marketing people state that disparate data sources prevent meaningful customer insight. Sugar displays intelligence on every page.
Businesses can increase revenue by 20% just by focusing on conversion targets. Sugar helps you measure and forecast.
Sales people are up to 15% more effective when given access to Mobile CRM
Join the 1.5 million people who are already using Sugar by SugarCRM…